I've been designing digital products for about 10 years now. Based in Berlin, I'm currently working as a Senior UX/UI Design Manager at MODIFI. With an entrepreneurial background I also have plenty experience with Branding, Marketing and Product Management.
I'm from Porto Alegre, south of Brazil and I've been working with product design in German startups since January 2018. Before that I was a Design Coordinator at the Brazilian multinational company e-Core, the biggest Atlassian partner in Latin America. I've also worked on my own design company for 4 years, and the entrepreneurial experience gave me a broad and open mindset.
My main goal as a designer is to improve people's lives throughout simple and meaningful solutions. With expertise in design thinking, user experience, user interface and branding, I use my strategic mindset and business approach to design user centered products. Research, data and feedback are the foundations of my design process.
I believe the best way to create innovative solutions is through teamwork and collaboration between stakeholders, tech teams and designers. Group dynamics, workshops and knowledge sharing sessions motivates me! And even though I work with technology all the time, I'm passionate about crafts and handmade projects. I especially enjoy this techniques to give a start to a project and let creativity flow.
I'm a native speaker of Portuguese, fluent in English and Italian, and eagerly studying German.
My design process
I believe design is not a linear process. It's as organic as it can be and its logic can change from project to project, business to business and user to user. What remains the same are design principles such as empathy, feedback and collaboration. I can simplify my way of working into 4 steps, that are connected with each other and not necessarily in order.
I start every project by understanding the problem to be solved, the people involved and the business needs. That can be done through research, interviews, observation, data analysis or any other methods available to get knowledge and information related to the problem. As an user experience designer I am specially interested in empathising with the users, understanding their needs and what will be the impact a potential solution can cause on them.
Once all the ascpects of the problem are understood, the creation phase begins. Collaboration is key in this process and co-creation with stakeholders, product managers, users, designers and developers can lead to more creative and innovative solutions. I can work with many different methods such as brainstorm, simple drawings on a white paper, personas, user flows, mind maps, low or high fidelity wireframes, detailed user interface, interactive mockups, etc.
Feedback is one of the most important principles of a user centered project, it’s what provides us with real data regarding difficulties, possible improvements or even new problems. I can work with user testing, A/B testing, video analysis, interviews, surveys, etc. to make solid decisions.
A project never ends, people change, business goals change, user behavior changes, technology evolves and so should a product. Empathy, collaboration and feedback provides us with knowledge to understand, rethink and start all over again.
My recent work experience
Some public projects
Vemser is a digital tool to study and prepare to the exams for becoming a Brazilian Judge.
Baby Tracking is a concept app for parents to track their baby's growth, development and health.
e-Core is a leading global Atlassian consulting services and application outsourcing company.
My most recent projects aren't public, but feel free to check some older ones. Most of them are from my previous design company and were created for small business in south of Brazil.